Privacy statement

Doctors, dentists, therapists, estheticians, etc. are different legal entities. BIRAND NV puts its facility (consultation rooms, operating rooms, ICT services, website services, secretarial support) at the service of the doctors in a building that bears the name WELLNESS KLINIEK.

BIRAND nv is an infrastructure provider and does NOT take part in any medical or other treatments of patients. BIRAND NV complies in every respect with applicable laws and regulations, including the General Data Protection Regulation (GDPR).

BIRAND NV is responsible for processing your personal data. If, after reading our privacy statement, you have any related or general questions on DATA PROTECTION, or wish to contact us, please use the following contact details:

BIRAND NV - Grotestraat 42 - 3600 Genk Belgium - BE 0457.814.858
kwaliteit@wellnesskliniek.com

Why we need your details

We process your personal data, other information and files for the following purposes and legal grounds:

• To be able to contact you by telephone;
• To communicate with you in writing (by e-mail and/or post);
• To be able to send newsletters, satisfaction surveys and e-books;
• To facilitate use of the agenda management system (‘AXENDA’);
• To compile your medical file.

Moreover, BIRAND NV and/or the medical team at WELLNESS KLINIEK may use your personal data when implementing a contract agreed with you, usually involving aesthetic and/or medical services.

We only use the data collected for the purposes for which we obtain it.

All medical info you supply to us is processed in-house and not shared with third parties, under reservation of the Wellness Kliniek Medical Team

Sharing data with third parties

We only share your personal data with third parties required to implement the contract agreed with you, or to comply with a legal obligation.

The data you supply to us in the context of fulfilling a contract may be shared with third parties. Depending on the contract, we may use a third party for: online payments (EU), management of the server environment (EU), domain names and SSL certificates (EU), the supply of IT infrastructure (EU), bookkeeping (EU) and the supply (and distribution) of newsletters and invitations (Mailchimp, GDPR Compliant, outside of the EU).

We may also share your personal data with third parties if you grant (written) consent for us to do so. You have the right to withdraw your consent at any time, without it detracting from the legality of any processing before you withdraw consent.

Analysing website visits

The website retains general visitor data, including your computer’s IP address and the time of the retrieval and data your browser sends. This data is used to analyse visitor and click behaviour on the website.  We use this information to improve the way the website works. The data is made anonymous as much as possible and may be shared with direct subcontractors. It is not supplied to other parties.

Google Analytics

We use Google Analytics to keep track of how users use the website and Google search.

Therefore, the information obtained, including your computer’s address (IP address) is transferred to and stored by Google on servers in the United States (=outside the EU). Read Google’s privacy policy for more details, where you will also find the privacy policy related to Google Analytics.

Google uses this information to monitor how our website is used, to compile reports about the website.

Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. Hotjar cookies are set when you accept Analytical cookies. For further details regarding Hotjar, please see the ‘about Hotjar’ section of Hotjar’s support site.

Chatbase.co

The virtual assistant on the website uses Chatbase.co Inc software (located outside the EU, in Canada). Chatbase uses personalisation and analytical cookies to understand how the product is used and to design better experiences. To use Chatbase, visitors must first accept personalisation and analytics cookies. Chatbase's privacy policy can be viewed at: https://www.chatbase.co/privacy

Cookies

The website uses cookies. A cookie is a small, simple file with data that is stored either in peripheral devices (such as a PC, smartphone or tablet) or in the session of your browser. Cookies are used to improve your online experience (e.g. easier login with “remember me”). Cookies pose no risks and do not transfer viruses. A cookie is unique and is read by the server that installed it on your system. If you return to our website the data you supplied previously can be retrieved. This data is not shared with any third parties.

How do we use cookies?

A number of our pages use cookies to remember:

• your preferred language
• your interest in specific downloads
• if you have agreed (or not) to our use of cookies on this site
• third-party cookies, for website analysis, advertising targeting and advertising measuring

To improve the content of our website we use cookies to collect information about our visitors. This helps us tailor the site to augment the needs of the visitors and the ease of use.

Also, some videos embedded in our pages use a cookie to anonymously gather statistics on how you got there and what videos you visited.

Enabling these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.

The cookie-related information is not used to identify you personally and the pattern data is fully under our control. These cookies are not used for any purpose other than those described here.

How to control cookies

You can control and/or delete cookies as you wish – for details, see aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Types of cookies

• Technically essential cookies: Technically required cookies allow the user to make use of the different options they facilitate: identifying a session, accessing restricted areas, carrying out a purchase, requesting a subscription, etc. 
  [wkasklang]: Indicates whether a language choice has already been made and is saved for the duration of the session. The language is not stored here.
  [wkasknewsletter]: Indicates whether the 'subscribe to newsletter' window is closed and will be saved for 24 hours.
  [__RequestVerificationToken]: Form verification cookie, saved for the duration of the session.
  [ASP.NET_SessionId]: General ASP.Net Session cookie, saved for the duration of the session.
  [Axenda]: Authentication cookie for booking system, saved while logged in.
  
• Functional cookies: You cannot refuse these cookies if you wish to browse this website, but they are only placed after a choice has been made regarding the placement of cookies.
  [wkcookies]: Indicates which cookie settings are accepted and is stored for 30 days.
  [wkbot]: Indicates that the Virtual Assistant ("Axenda") was clicked and that the promo text for it should no longer be displayed. Stored for 24 hours.
  
• Personalization cookies: These cookies make it possible to personalise the content of the website according to the preferences and interests of the user and previously indicated choices on the website by the user. Your permission is requested for this. 
  [wklang]: Stores the user's language for the duration of the session.
  [wkcurrency]: Stores the desired currency (if different from standard currency) for the duration of the session.
  [wkregister]: Indicates registration is done in Social Club. Stored for session duration by default or stored for 30 days when visitor switches on 'Keep this article unlocked for 30 days'.
  [wk18plus]: Indicates registration is done for 18 + photographs. Stored for session duration by default or stored for 30 days when visitor switches on 'Keep the 18+ photos visible for 30 days'.
  [happypatients]: Stores which collection of photos you last saw on the home page. This way, when you return, you will (possibly) see other photos. Will be saved for 30 days.
  Chatbase.co places personalisation cookies when you access the virtual assistant (access is only possible if this type of cookies have been accepted).
  
• Analytical cookies: Analytical cookies allow website managers to follow and analyze the behaviour of users on a website so that they can make improvements informed by data analysis on the use of the website by users of its services. The cookies expiration date varies, some expire after the session ends, others after two years. Your permission will be requested for this. 
  [_ga, _gat, _gid] Analytical Cookie. We use Google Analytics, a web analytics service provided by Google, Inc. that we use on some of our websites to count visitors to our websites and analyze their usage of the site to help us determine the value of our content to our users. The cookies expiration date varies, some expire after the session ends, others after two years.
  [wkinterest]: this cookie stores for 30 days which main sections you have visited on the website.
  Chatbase.co places analytical cookies when you access the virtual assistant (access is only possible if these types of cookies have been accepted).
  [_hj*]: Cookies for user analysis via Hotjar: this allows a Heat Map to track which links, menu items or buttons are clicked most often.
  • [_hjSessionUser_{site_id}] (cookie): Set when a user first lands on a page. 365 days duration.
  • [_hjFirstSeen] (cookie): Identifies a new user’s first session. 30 minutes duration, extended on user activity.
  • [_hjHasCachedUserAttributes] (cookie): Enables Hotjar to know whether the data set in _hjUserAttributes Local Storage item is up to date or not. Session duration.
  • [_hjUserAttributesHash] (Local storage item): Enables Hotjar to know when any User Attribute has changed and needs to be updated. 2 minutes duration, extended every 30 seconds.
  • [_hjUserAttributes] (cookie): Stores User Attributes sent through the Hotjar Identify API. No explicit expiration.
  • [hjViewportId] (Session storage item): Stores user viewport details such as size and dimensions. Session duration.
  • [hjActiveViewportIds] (Local storage item): Stores user active viewports IDs.
  • [_hjSession_{site_id}] (cookie): Holds current session data. 30 minutes duration, extended on user activity.
  • [_hjSessionTooLarge] (cookie): Causes Hotjar to stop collecting data if a session becomes too large. 1h duration.
  • [_hjSessionResumed] (cookie): Set when a session/recording is reconnected to Hotjar servers after a break in connection. Session duration.
  • [_hjCookieTest] (cookie): Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. Under 100ms duration, cookie expiration time set to session duration.
  • [_hjLocalStorageTest] (cookie): Checks if the Hotjar Tracking Code can use Local Storage. If it can, a value of 1 is set. Under 100ms duration.
  • [_hjSessionStorageTest] (cookie): Checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set. Under 100ms duration.
  • [_hjIncludedInPageviewSample] (cookie): Set to determine if a user is included in the data sampling defined by the site's pageview limit. 2 minutes duration, extended every 30 seconds.
  • [_hjIncludedInSessionSample_{site_id}] (cookie): Set to determine if a user is included in the data sampling defined by the site's daily session limit. 2 minutes duration, extended every 30 seconds.
  • [_hjAbsoluteSessionInProgress] (cookie): Used to detect the first pageview session of a user. 30 minutes duration, extended on user activity.
  • [_hjTLDTest] (cookie): Enables HotJar to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains. After this check, the cookie is removed. Session duration.
    
  • [_hjRecordingEnabled] (Session storage item): Set when a Recording starts. Session duration.
  • [_hjRecordingLastActivity] (Session storage item): Updated when a user recording starts and when data is sent to the server (the user performs an action that Hotjar records). Session duration.
• Advertising cookies: Advertising cookies are used to track visitors when they visit different websites. Their goal is to display ads that are tailored to and relevant to the individual user. Session duration.​ In this way, these ads become more valuable to publishers and external advertisers. The cookies expiration date varies, some expire after the session ends, others after two years. Your permission will be requested for this. 
  [_fbp]: Advertising Cookie used by Facebook. This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising. 
  [_gcl_au]: Advertising Cookie used by Google AdSense for advertisement across websites using their services.
  [uf]: Advertising Cookie used by TradeTracker for advertisement across websites using their services.
  [wkgclid]: Google Click ID (GCLID) is a parameter passed in the URL with ad clicks from Google, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution. It stored in a first party cookie for 90 days only if you accept "Advertising cookies".
  [happypatients]: Stores which collection of photos you last saw on the home page. This way, when you return, you will (possibly) see other photos. Will be saved for 30 days.
  

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Consulting, modifying or deleting data

You have the right to consult, correct or have your data erased at any time. We may ask you to prove your identity before we are able to comply with these requests. You can send a request to consult, correct or have your data erased to kwaliteit@wellnesskliniek.com. We will process your request as quickly as possible.

You can also object to (oppose) your personal data (or part thereof) being processed by us or by one of our processors.

Security

We take the protection of your data extremely seriously and applies suitable measures to safeguard against its misuse, loss, unauthorised access, accidental publication and unauthorised changes.

Any person that has access to your personal data on behalf of BIRAND NV is bound by strict confidentiality.

• We adopt a user name and password policy for all our systems.
• We use pseudonymisation and ensure personal data is encrypted if necessary.
• We make backups of personal data to be able to restore it in the event of physical or technical incidents.
• We regularly test and evaluate our measures.

If you feel that your data is not properly secure or there are indications it is being misused, or if you would like more information about the security of the personal data collected by BIRAND NV  please contact us via kwaliteit@wellnesskliniek.com. 

Complaints

If you have a complaint related to the processing of your personal data, we kindly request you contact us directly at the e-mail address provided above. You are entitled to submit a complaint at any time to Gegevensbeschermingsautoriteit / Autorité de protection des données (the Privacy Commission), the regulatory authority for privacy protection.

Changes & questions

Please take Your time to consult the privacy statement. If you have any questions, don’t hesitate to contact us. BIRAND NV reserves the right to change this privacy statement at any time.